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Approach

A Transformative Force For Change

There is a profound moment that awaits every leader—a well-earned euphoria where hard work blossoms into a lasting legacy. This is the moment of true transformation, an evolution that transcends mere achievement and inspires others to reach for greatness. It's that pivotal moment when you and your team accomplish what once seemed out of reach. Moving forward with renewed purpose and unity, fortified by shared triumphs and a powerful belief that the impossible is only a temporary challenge.

 

ReformeDesign was established to foster these moments and help people and organizations alike grabble with digital and cultural change. Bringing together the best talent from diverse backgrounds and areas of expertise that drive true innovation, connecting people to the experiences that matter most.

"My journey, along with countless success stories, has been fueled by unwavering adaptability and resilience that always challenges the status quo. By breaking through barriers of cultural inertia and outdated processes, I’ve paved the way for transformative change. This is my purpose -  empowering leaders, teams, and organizations to realize their most challenging ambitions - turning innovative ideas into concrete solutions.”
The Human Centered Design Operational Framework for optimal engagement and delivery
Frame the Problem, align on the direction
Set The Direction

This initial phase is about setting up the project through mission critical OKR's and a unified understanding of our delivery readiness.  Teams must quickly frame the business challenge, and customer problem in context to situation, task, need and motivation, including all short and long-term objectives, key results, outcomes, opportunities, as well as the overall appetite for change. 

Discover new insights, opportunities and solutions
Discovery In Action

Through a burst of targeted activities, teams seek to discover the art of the possible, by engaging in a series of sprints that aim to translate all research insights into visualized solution focused opportunities. Driven by OKR alignment and aspiring experience outcomes, I ensure a consistent approach is applied to all collaboration and communication strategies throughout the entire journey.

Validate the proposed solution with testing and and feedback
Validate The Impact

Learning from the previous phase and each of the performed activities, every group begins commercial validation through production ready development, and quality assurance processes. Here teams begin using more formal measurement tactics to assess both internal and external acceptance criteria as we get closer to deployment and market release.

Evolve the design through continuous feedback cycles with real users.
Grow And Evolve

Finally, we launch and as time progresses, we adapt the solution to the evolving needs of our target audience and shifts in the market. It's important to recognize that this is when the real testing begins as the product is put through the many different contexts of use. Always be prepared with a goLive iteration strategy that ensures the quality of the work is continuously updated and maintained.

"The Magic You Are Looking For Is In The Work You Are Avoiding"

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